AdSense
Most bloggers experiment with Google AdSense
sooner or later, but very few manage to make
substantial money with it. The reason is simple: CPC
ads do not work on every website.
You need to meet two basic requirements
if youwant to make good money with AdSense:
1. Your blog needs to have high traffic (e.g.,
1,000 daily unique visits or more)
2. A good percentage of that traffic must come
from search engines (e.g., 70% or more)
Getting traffic from search engines is essential
because those visitors are the ones who most often
click on ads.
If you meet these two requirements, it will be just a
matter of choosing the right AdSense units and
positioning them effectively.
According to Google itself the most profitable ad
units are the 336x280 large rectangle, the 300x250
rectangle and the 160x600 large skyscraper.
As for positioning, you must be willing to hurt the
user experience a bit if you want to have a good
CTR (click-through rate). This is so because ads
blended with the content perform much better than
ads isolated in the sidebar.
The best combination is usually the 336x280 unit on
top of your posts, right below the headline.
If you want something less intrusive, try placing it
between the post and the comment section, or try
using a 160x600 unit on the sidebar.
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