Headlines for Blog

Headlines for Blog

Most copywriters defend that you need to spend as

much time working on the headline as you do on the

rest of the copy. This principle applies to blogs too,

where you need to make sure that your post titles

are as good as they can be.

Why is the headline so important? Because it is the

first thing a person sees, and unless you craft it

smartly, it will also be the last one.

The headline, in fact, will affect both the people who

are about to visit your blog and the ones who are

already visiting it. Suppose that one of your posts

was submitted to Digg.com, a social bookmarking

site. If it has a poor title, people will not click on the

link to visit your blog (let alone vote on it). Similarly,

even if someone is already inside your blog, he

might decide to leave if the titles of your posts don't

grab his attention and encourage him to read the

rest of those articles.

A good headline has two main factors. First of all

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its wording is aligned with the mindset of

target visitors. This is important because it will

communicate to web users that your content

matches exactly what they are looking for.

If you want to discover how your target visitors word

their needs and wants, use the Google AdWords

Keyword Tool. It is a free service, and once you input

a certain keyword, it will create a list with 150

related terms, including their respective search

volume in the Google search engine.

Suppose that you just wrote a killer article with 20

tips to clean a house efficiently. Your first idea for a

title is “20 Tips to Clean Your House.” Upon using

the AdWords Keyword Tool, however, you would

discover that “tips to clean house” is a term

searched only 28 times per month. A much more

popular term is “house cleaning tips,” searched

4,400 times per month. So you would probably get

better results with the title “20 House Cleaning