Saturday, 7 May 2011

Headlines for Blog

Headlines for Blog
Most copywriters defend that you need to spend as
much time working on the headline as you do on the
rest of the copy. This principle applies to blogs too,
where you need to make sure that your post titles
are as good as they can be.

Why is the headline so important? Because it is the
first thing a person sees, and unless you craft it
smartly, it will also be the last one.
The headline, in fact, will affect both the people who
are about to visit your blog and the ones who are
already visiting it. Suppose that one of your posts
was submitted to, a social bookmarking
site. If it has a poor title, people will not click on the
link to visit your blog (let alone vote on it). Similarly,
even if someone is already inside your blog, he
might decide to leave if the titles of your posts don't
grab his attention and encourage him to read the
rest of those articles.
A good headline has two main factors. First of all
its wording is aligned with the mindset of
target visitors. This is important because it will
communicate to web users that your content
matches exactly what they are looking for.
If you want to discover how your target visitors word
their needs and wants, use the Google AdWords
Keyword Tool. It is a free service, and once you input
a certain keyword, it will create a list with 150
related terms, including their respective search
volume in the Google search engine.
Suppose that you just wrote a killer article with 20
tips to clean a house efficiently. Your first idea for a
title is “20 Tips to Clean Your House.” Upon using
the AdWords Keyword Tool, however, you would
discover that “tips to clean house” is a term
searched only 28 times per month. A much more
popular term is “house cleaning tips,” searched
4,400 times per month. So you would probably get
better results with the title “20 House Cleaning

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