Generating advertising money with the strategies I
described above is possible, and some bloggers
make enough with it to live comfortably.
Limiting your blog to being a source of advertising
revenues would be a big mistake, however.
A blog is a much more than that. It is your interface
with the Internet (and consequently with the world).
You can use your blog to:
Build an audience.
Establish your expertise.
Network with relevant people.
Experiment with new ideas.
Launch related projects.
In other words, you should aim to make money with
your blog but also thanks to it.